Ebook consumer behavior solomon
This wide ranging yet focused text provides an informative introduction to consumer behavior supported by in depth scientifically grounded coverage of key principles and applications CONSUMER BEHAVIOR First Edition devotes ample attention to classic consumer behavior topics including consumer information processing consumer decision making persuasion and the role of culture and society on consumer behavior In addition this innovative new text explores important current topics and trends relevant to modern consumer behavior such as international and ethical perspectives an examination of contemporary media and a discussion of online tactics and branding strategies This versatile text strikes an ideal balance among theoretical concepts cutting edge research findings and applied real world examples that illustrate how successful businesses apply consumer behavior to develop better products and services market them effectively and achieve a sustainable competitive advantage With its strong consumer focused strategy oriented approach CONSUMER BEHAVIOR First Edition will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business Consumer Behavior.
