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The Adobe Creative Team is made up of designers writers and editors who have extensive real world knowledge of and expertise in using Adobe products They work closely with the Adobe product development teams and Adobes Instructional Communications team to come up with creative challenging and visually appealing projects to help both new and experienced users get up to speed quickly on Adobe software products The Adobe Creative Team is made up of designers writers and editors who have extensive real world knowledge of and expertise in using Adobe products They work closely with the Adobe product development teams and Adobe s Instructional Communications team to come up with creative challenging and visually appealing projects to help both new and experienced users get up to speed quickly on Adobe software products site_link Marketers engaged in managing a modern website must quickly determine and deliver the most relevant personalized experiences at each touchpoint across their digital properties for an often diverse visitor population The Adobe Target solution one component of the Adobe Digital Marketing Cloud provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content clearly showing them which content increases conversion lift and revenue In Adobe Target Classroom in a Book seasoned Target veterans Brian Hawkins and Lily Chiu Watson introduce new users to the basic concepts of website optimization including A B testing audience targeting segmentation and recommendation Brian goes on to provide a thorough introduction to the Adobe Target solution with lessons on setting up customer offers testing campaigns custom segmentation multivariate test and reporting It includes best practices as well as countless tips and techniques to help you become productive with the software You can follow the book from start to finish or choose only those lessons that interest you Classroom in a Book the best selling series of hands on software training workbooks helps you learn the features of Adobe software quickly and easily Classroom in a Book offers what no other book or training program does an official training series from Adobe Systems Incorporated developed with the support of Adobe product experts Adobe Target Classroom in a Book Classroom in a Book Adobe This was not utilized well in my class AT ALL Very confusing presentation so the book onfused me a bit Adobe Target Classroom in a Book Classroom in a Book Adobe good Adobe Target Classroom in a Book Classroom in a Book Adobe