Great brand blunders pdf download

What causes some marketing campaigns to go spectacularly wrong Why might new product launches publicity stunts or rebranding exercises be doomed to failure How can you prevent a social media backlash spiralling out of control When should you apologise cut your losses make a U turn Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time and treats them as an amazing learning opportunity The first book for several years to examine brand failures and the first with a special focus on social media Great Brand Blunders offers a mix of entertaining commentary and authoritative advice and features several first hand interviews with those involved A fascinating roll call of over 150 A list brands in sticky situations the book will be required reading not only for professional marketers academics and students but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public From awful advertising to ridiculous brand extensions via misguided sales promotions and ill conceived social media activity Great Brand Blunders pulls no punches putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself Great Brand Blunders The Worst Marketing and Social Media Meltdowns of All Timeand How to Avoid Your OwnA really great read for marketeers and everyone equally. Pdf great brand blunders pdf Lots of great stories some well known some not so sprinkled with insights and sound advice Sometimes the author tends to ramble on a bit but it s not a major fault Also although I found myself disagreeing at places for instance can it really be a brand blunder if it took place in the 50s when such stuff was still being explored Or the crystal Pepsi who knows it could ve gone either way the public is definitely not always rational. Kindle Great Brand blunders synonyms Well worth reading English I loved this book It was an easy read and it was amazing some of the mistakes that companies have made throughout the years I actually have some of the Bic for Her pens English