Pdf 7 essential stages of building a total online presence in the world
There are many moving parts involved in marketing a business and the online elements increase in importance with each passing day But marketing is a system and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole Your online presence is your key to success no matter what your business sells no matter if all of your transactions are done face to face no matter if you don t yet see a way to get a return from your Facebook page no matter if you ve never bought an online ad The key however is to build a Total Online Presence much like you would a tall sturdy building by constructing floor by floor in specific order or in stages Your stages may differ just a bit based on where you are today and you ll surely come back and revisit add on and revamp each stage as you grow but I believe the following model is the surest way to view your online marketing as a system 7 Essential Stages of Building A Total Online PresenceJohn Jantsch is a small business marketing speaker marketing consultant and bestselling author of Duct Tape Marketing Duct Tape Selling The Commitment Engine The Referral Engine and The Self Reliant Entrepreneur.Look for The Ultimate Marketing Engine out Sept 2021.
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