Book the battle of $9.99 summary

I d followed much of this saga as it unfolded as I m rather obsessed with eBooks and the future of publishing It was good to see all the behind the scenes pieces fall into place The narrative was well structured considering the material is admittedly rather dull. EPub The Battle of $9.99 weekend It s a quick read and I highly recommend to anyone even marginally interested in the future of publishing or of digital goods in general Kindle Edition I suppose everyone who follows the book business now has made some kind of judgment about the tug of wat between Apple.

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And the legacy publishers Full disclosure I got 145 in the ebook settlement which was used immediately to get ebooks through Some people seem to adore Apple who can do no wrong others while reading and typing on their computers refuse to ever read off a screen and still others me included love ebooks and which started the ebook revolution. The battle of $9.99z book Admittedly I m an early adopter and read off my Palm and later even purchased a Rocket Book ereader it still works but has been superseded I remain puzzled by what may be a uniquely American trait that is to begin to denigrate and fear success big business Walmart BN and Borders until they tanked agribusiness big farms be they family or otherwise MIcrosoft K Mart Sears and Montgomery Ward until they tanked the list goes on Personally I love They are successful because they do things well When they cease to perform or someone does it better I ll abandon them Just before the iPad was released a high ranking Apple executive was charged with the task of creating an ebook bookstore Despite Steve Jobs earlier predictions that no one would ever read an ebook had released the Kindle and it had become wildly successful Others had had similar opportunities but only Jeff Bezos had the foresight to link the Kindle to an online store with wireless and free access to a huge selection of books And he priced bestsellers at 9. The battle of $9.99wars 99 a brilliant strategy similar to what other retailers have always done a form of loss leader Jobs wanted to copy that success with the iPad as the device of choice But he wanted to collect money In a move that brought down the wrath of anti trust regulators the Apple folks corralled all the major publishers except Random House and persuaded them to adopt the agency model even though the publishers would get less money Under the model purchased the ebooks from the publishers at whatever discount the publisher offered as with print books and then sold the ebooks for whatever price they wanted also as with print books as all bookstores did Apple was very smart in recognizing what the legacy publishers feared rightly or not that pricing the books at 9. The battle of $9.99 book review 99 might devalue their profitable hardcover distribution system so they invented the agency mechanism Under this system Apple and they argued would have to sell the ebooks at the price determined by the publisher and act as distributor only rather than reseller Walsh s message underscored the degree to which the publishing community at large had grown to fear s pricing Under the agency model most authors stood to lose money as their royalties would now be paid as a percentage of the publishers smaller agency cut In records cited by the government Macmillan concluded that the royalty payment for each sale of an e book with the corresponding hardcover list price of 26. The battle of $9.99 to usd 50 Under the wholesale model with with a 50% discount they netted 15 Jobs had insisted that Apple e books be priced lower than physical books and competitively with other e book retailers Unlike Apple would not tolerate losing money on any e book sale a philosophy consistent with its existing digital content business Each e book sale would have to generate a single digit net profit for Apple Ironically Walmart and some other box stores were selling the Steve Jobs hardcover biography for less than the ebook price It s no spoiler to reveal that this joint move by Apple and the legacy publishers that forced to adopt the agency model was ruled illegal and a violation of antitrust through monopolistic price manipulation result in substantial settlements to consumers Apple didn t settle preferring to go it alone in court but they have lost all the court decisions to date Their ebook store has never had close to the success of s despite their refusal to permit in app purchases for all of the ebook apps including Kobo Nook and Kindle used on Apple devices Apple s case was not helped by several comments he made in public and in emails regarding the pricing battle comments the general counsel for Simon Schuster called incredibly stupid But Apple s persuasive powers were incredible With that Apple had pulled off a remarkable feat Their business proposal was simply too extraordinary Not only did it involve a business model foreign to publishing it included price protections for Apple and less revenue per e book sale for the publisher Although Random House remained unsigned Apple had successfully negotiated identical retail agreements with five of the six largest U. Pdf the battle of $9.99 pdf S trade publishers in less than two weeks Strikingly at the time they signed their deals none of the publishers had yet to even see an iPad or an Apple e books app In fact Apple developers hadn t even begun working on the Apple e bookstore until mid December The iPad wasn t released until January No one had even seen it. The battle of $9.99 to usd The myopia of the Authors Guild and some legacy authors never ceased to amaze me Rather than attacking ebooks as they did early on they should have been going after the used book market and libraries which bring them zero revenue Ebooks can t be resold and never go out of print and had the potential to bring them much revenue assuming they could work out reasonable contract with their publisher not an easy thing as many have discovered But the need of the legacy publishers to support an existing infrastructure by doing things the way they always had won over early on The substantial revenue they are now getting from ebooks has greatly tempered their fear And to support the publishers in the fight over agency made no sense for the authors it represented since they were guaranteed less under the agency model Kindle Edition I heard bits and pieces of this story but was interested in getting all the facts as I work in a publishing company A very thorough account of why a civil antitrust lawsuit was filed against Apple and five of the big six publishers The author also explains why the publishers wanted to move from a discount model to a commission model on e books even though it meant less money in their pockets As a consumer I love but from a publishing point of view their power is quite scary Kindle Edition Fascinating behind the scenes play by play of the Apple eBook drama With the story still unresolved no major analysis of the events can take place However the book does provide additional insights not found in your average news story Great quick read Kindle Edition If you have an interest in e books and the controversy over the agency model I think you will enjoy this up to the minute account how this came about and the results of the court trial For me one of the unexpected consequences of the advent of e books is the return of short fiction and nonfiction to the marketplace Yes I know short fiction and short nonfiction have always been available but that availability seems to have expanded greatly I know that I am reading of it and have become a fan of the Kindle Singles BTW this is a Kindle Single Kindle Edition

The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight By Andrew Richard Albanese

English

58

Kindle Edition

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Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price fixing charges This blow by blow account charts how five of America s six largest publishers afraid that bookselling powerhouse s 9. The battle of $9.99t book 99 price for Kindle e books would undermine the industry spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e books just in time for the launch of the iPad and the iBookstore The catch is it all may have been illegal. Kindle the battle of $9.99 pdf From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e book business changed in a heartbeat Based on voluminous evidence gathered for Apple s trial it is the story of how corporate titans fought it out behind the scenes and why the case matters to anyone who has ever bought an e book The Battle of 9. The battle of $9.99r reddit 99 How Apple and the Big Six Publishers Changed the E Book Business Overnight is a must for anyone who values the free flow of information who values books or who is concerned about the future of access to e books that is just about anyone on this site As a librarian who has followed this issue as a matter of professional responsibility I have always been flummoxed to explain exactly how it was that we as consumers ended up with the mess that we have when it comes to buying and using e books Well no Now I can direct folks to The Battle of 9. Book the battle of $9.99 book adaptation 99 to explain in an engaging way all of the shady dealings and background maneuvers that have gotten us to the e book landscape we now have Although short this is a very well researched book on a topic that is still very much in play which makes this an ideal resource for those just starting out with the issue But this is an issue as I say that is still being worked out in fact just this past week 01 16 2014 the U. The battle of $9.99� S District Court New York Southern District rejected Apple s attempt to limit or remove the External Compliance Monitor position that was created as part of the decision that concludes Andrew Richard Albanese s book Additionally since this work was issued Judge Chin of the U. PDF The Battle of $9.99 shoe 99 that the mass digitization efforts undertaken by Big G did not infringe on the several author s rights So while there is certainly to come on this topic from the publishers from the aggregators like Apple and and one hopes from the consumer side The Battle of 9. The battle of $9.99 pdf free 99 helps to explain much of the background and is a valuable introduction to this issue Kindle Edition I think like me many people will have noticed an increase in the price of e books in recent years A subset of those people will be like me vaguely aware of an antitrust case around the selling of ebooks involving selling below cost and Apple trying to disrupt the market There was news last year that a court had declared that ebook purchasers were due a partial refund and I felt some excitement at the prospect of a fat gift voucher that hasn t yet materialised That was about my level of understanding before I downloaded The Battle of 9. The battle of $9.99 book series In this short book Albanese outlines the revelations from the antitrust court case against Apple It s a factual account that seemed fairly balanced in its assessment and contained some genuinely surprising revelations along the way For example publishers whose books were previously sold below cost price by now net a lower revenue per title despite increased consumer prices Indeed publishers were willing to accept that deal on the basis that the perceived value of books would not be eroded further on the basis that it protects their profits in the long term. The battle of $9.99n nft It s only a brief book so this can only be a brief review but it was nonetheless interesting It was well pitched introducing economic and legal terms as necessary without either patronising or befuddling me as a reader with experience in neither I would have liked a little discussion about why this story had so little traction with the public at large particularly compared to similar financial scandals in which consumers felt ripped off I d also be interested to read a similar account of iTunes disruption of the music market but I guess without a antitrust suit similar revelations are unlikely to meet public gaze. EPub The Battle of $9.99 weekend This review originally published at Kindle Edition Very interesting telling of Apple s entry into the eBook market Kindle Edition This e book details the negotiation between Apple and the major US book publishers how was a factor in these negotiations and how the process eventually led to a price fixing trail brought on by the US Dept of Justice Apple lost the publishers settled In a nutshell was willing to lose money to create an ebook market by selling bestsellers at 9. Ebook the battle of $9.99 download 99 hence the title of the book while paying for They succeed eventually gaining 90% of the e book market share Major US publishers felt s low approach on e books was cutting into their margins for print books so they focused their efforts on protecting the print book business and stopping at all cost Apple saw an opportunity to take advantage of the publishers anti stance and lack of understanding of the changing marketplace used this leverage to negotiate the best deal possible for itself while using each publisher against each other. The battle of $9.99t book This was an original e book published by an industry publication Publishers Weekly in itself a very interesting business model and I look forward to of this type of in depth reporting as an e book Kindle Edition The publishing business model has its fair share of problems but I absolutely fucking hate with a passion otherwise reserved for cable providers I hated them as a bookseller I hate them as someone who works in non Big 6 publishing and I hate them as a consumer I m not wealthy I do work in publishing but I will happily pay to buy books in other places instead of giving my money The only reason I haven t abandoned Goodreads yet is because I loved it here before took over and I have yet to find an alternative. The battle of $9.99 pdf download I simply do not think they offer sustainable viable alternatives to a flawed system Their monopolistic business practices do too much damage to publishing companies the folks who theoretically supply their product I understand the complaints of people who believe that the Big 6 have too much control over what gets published and I agree that publishing companies on the whole need to reassess their own business models But forcing publishing companies to play by s rules or be boxed out of the market doesn t actually do readers any favors It threatens bookstores and all of the wonderful things they provide communities it reduces the quality of the books that make it to the market and it decreases opportunities for discovering new books So yeah as far as I m concerned Jeff Bezos can go suck a fat thorny dick Anyway This is a fairly balanced explanation of the legal battle between Apple and the Big 6 over the pricing of ebooks It s interesting succinct and direct It doesn t tell the whole story there s lots of implications that aren t explored perhaps because the industry hasn t been able to assess those implications yet It doesn t rely too much on a deep understanding of all the legal or economic issues at stake thank goodness It s definitely worth a look if you re at all interested in issues related to the business of publishing Kindle Edition.

, The Battle of $9.99 pdf editor Personally I think that this case highlights some of the flaws of our current legal framework with respect to digital goods and worry a bit about the president set, Pdf the battle of $9.99� 75 The math looked like this for the agency model For a hardcover priced at 30 publishers would set the consumer price at the top tier 14, The Battle of $9.99 pdf editor 99 Minus Apple s 30% commission publishers would net about 10. The battle of $9.99n netflix 99 How Apple and the Big Six Publishers Changed the E Book Business OvernightThe Battle of 9. The battle of $9.99ville map S District Court New York Southern District sided with Google over the claims of the Author s Guild a small but still important player in The Battle of 9. The battle of $9.99 to usd 99 It was a story that I felt I should know about and so I picked up the book to learn, The battle of $9.99usa Back in the autumn I reviewed Burning the Page by Jason Merkoski which examined in much detail the way in which technology has changed the reading experience The Battle of 9, Book the battle of $9.99 pdf 99 makes an interesting business focussed supplement to that book It s well worth a read.99 fell from 4.04 under wholesale to 2.28 under agency for example And for a 14.99 trade paperback the decline was from 2.25 to 1