02802 F629 2013 Paperback Geared for those who want a career in theater But there were a couple of informative chapters that made it worth the read Paperback Not only is this book incredibly informative to a young actor starting out but the narration style really makes this information approachable and totally understandable Super helpful read for anyone who loves being an actor but doesn t feel strongly about marketing as a business Paperback Brilliant If you re an actor read it Paperback

Act Like It's Your Business: Branding and Marketing Strategies for Actors By Jonathan Flom

081089159X

9780810891593

English

264

Paperback

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Many actors treat their profession as a purely artistic endeavor rarely conceding that there is to making a living than simply showing up on stage or in front of a camera By refusing to seriously acknowledge that self promotion is vital to their livelihoods many performers can get quickly discouraged by the vicious circle of audition and rejection However with a little foresight and planning actors can learn how to become their own best advocates for a career in the business of show In Act Like It s Your and Marketing Strategies for Actors Jonathan Flom helps actors and others in the arts understand the power of branding This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process from choosing clothing arranging headshots and designing resumes to selecting a repertoire building a website obtaining business cards and networking Flom also offers advice on such real world issues as goal setting finances contracts and day jobs and provides insight and guidance on how to approach agents auditions and casting directors A book of empowerment meant to shift the balance of control to actors themselves Act Like It s Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career Structured logically and step by step this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts Act Like It s Your Business Branding and Marketing Strategies for Actors.

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